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If you run a safari company in Kenya or anywhere in Africa, this might sting: Your tour categories are not helping you sell. They’re organizing your website. But they’re not converting. And in safari digital marketing, organization does not equal revenue. The Hidden Problem in Safari Website Structure Most safari companies structure their websites like […]

One of my safari clients came to me with a challenge —“Can we add an AI chatbot to our website that actually talks to travelers, recommends tours, and helps with bookings?” I thought, absolutely… but let’s find the right one. So the hunt began. I started with Jotform. Super easy to use, very friendly interface […]